JD - Live Operations Manager
Position Title: Live Operations Manager
Salary Range: Negotiable
Job Responsibilities:
1. Participate in the preparation, establishment, and operation of the company's brand category Douyin/Video Number matrix, and be responsible for account quality and weight.
2. Understand popular mechanisms on platforms like Douyin/Video Number, participate in short video direction and content planning, combine operational methods to create popular videos, and quickly increase fans and traffic.
3. Manage daily live broadcasts, scene layout, content planning, process monitoring, live event planning, etc. Work with anchors to develop leveraging marketing plans and achieve live broadcast goals.
4. Develop promotion strategies for Douyin, utilize tools like Kuaishou, DOU+, and Qianchuan for promotion, adjust bid promotion based on analysis results, and be responsible for advertising performance data.
5. Responsible for account fan growth, traffic acquisition, and operations. Dig deep into fan needs, set appropriate user conversion paths, and be accountable for the quantity and quality of user conversion.
Job Requirements:
1. Bachelor's degree or above, with 2 years or more of experience in Douyin and Video Number operations, approximately 1 year of team management experience. Familiarity with growth paths and conversion analysis. Experience in comprehensive Douyin/Video Number (0-1) operations is a plus.
2. Proficient in live operations management, familiar with backend management of Douyin, fan tool management, platform traffic operations, and familiar with Qianchuan advertising flow.
3. Results-oriented, with a strong sense of profit and loss, strong sense of responsibility, and accountability for live broadcast performance.
4. Strong data content optimization ability, able to adjust live room dialogue and benefits based on fan feedback and real-time data.
5. Strong team coordination and communication skills, and the ability to handle pressure.