JD - Planning Manager
Position Title: Planning Manager
Salary Range: 8,000 - 12,000 RMB
Job Description:
1. Develop implantation plans and write scripts for variety shows and drama series.
2. Conduct industry advertising analysis, analyze content marketing cases, and write articles about hot marketing events.
3. Execute implantation projects for variety shows and dramas.
4. Perform other tasks assigned by superiors.
Qualifications:
1. Bachelor's degree or higher in fields such as Journalism, Advertising, Marketing, E-commerce, etc.
2. Two or more years of project experience in content marketing for variety shows and drama series. Strong innovation ability, skilled in creative packaging of content. Experience with projects like Youku, iQiyi, Tencent Video is a plus.
3. Solid writing skills and the ability to independently write activity plans and new media promotional materials. Experience in new media operations is preferred.
4. Clear logical thinking and strong data analysis skills.
5. Sharp market insights, able to optimize marketing plans based on real-time hot news and user insights.
6. Strong sense of responsibility, patience, attention to detail, and good teamwork skills. Resilient in work.
7. Strong learning ability.